Author: Sean Cole

Sean Cole

Sean Cole is Social Media and Community Manager at Econsultancy and co-founder of Love At First Vibe music events and blog. He lives in East London. You can contact him at sean.cole@econsultancy.com, follow at @SeanColeL@loveatfirstvibe or connect via LinkedIn.

Six basics of planning a paid social campaign

With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.

Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let's look at six specific areas for beginners to consider when designing a paid social campaign.

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business case

Four reasons marketers should build a business case for training

According to Econsultancy's How Marketers Learn report, over half (55%) of marketers haven’t completed a marketing related qualification or training programme.

This is a relatively big proportion, considering the noise about personal and professional development in the workplace.

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michelle goodall

A day in the life of... an Econsultancy trainer & consultant

Michelle Goodall is a social media and digtial marketing consultant, as well as esteemed Econsultancy trainer for our social media courses and our Fast Track Digital Marketing course.

This is a day in her life...

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kfc china bucket

The best social stories & campaigns from May 2018

It’s been a markedly busy month.

As per usual I’ll be taking a look at some of the best stories and campaigns from May 2018,  featuring Facebook, the Royal wedding, BT, Deadpool and more.

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klout

Klout: Where did it go wrong?

As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month.

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raheem sterling

Six of the best footballers on social media

Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport's top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.

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datr from giff gaff

The best social stories and campaigns from April 2018

It's been a busy month for brands on social media, let's take a look at some of the best stories and campaigns from April 2018. 

Featuring April Fool's Day, Kanye West, Facebook (surprise, surprise), Coachella and more.

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NBA: Why the Cavs beat the Warriors at social media

With the NBA playoffs in full-swing and the Cleveland Cavaliers and Golden State Warriors meeting each other in the Finals for the fourth straight year still a real possiblity, I'm going to take a look at these two NBA juggernauts’ social media presences to see who the real kings are of the NBA. 

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apple music

Spotify UX vs. Apple Music UX: How do they compare?

As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.

There are two major players that account for 110 million subscribers globally and make up 32% of the US market for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.

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jd wetherspoon statement

Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision?

News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms. 

The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.

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airmax day HQ Trivia

The best social stories and campaigns from March 2018

I think it’s time to dive back into the ever-changing world of social!

Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.

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