Author: Sean Philip

Sean Philip
google adwords

Six vital steps to optimising investment in Google's new PPC ad real estate

With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns.

Here's how...

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Four useful tips for making online ads relevant & personal

Contrary to what we in the industry might like to think, most people have total antipathy towards advertising. At best it’s a necessary evil. 

But advertising really could be so much more, providing it’s useful. And the way to make something useful is to make it relevant, through contextualisation and personalisation.

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