Author: Sherice Jacob

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Award-winning web designer and copywriter with a focus on conversion rate optimization. Over 15 years of experience working with well-known corporations and small businesses alike.

Flash sales: flash of brilliance or a flash in the pan?

Flash sales, mystery boxes, group coupons, the thrill of buying at a moment’s notice or getting unexpected delights by mail have all been in the marketing spotlight within the last year. 

However, unless you take the time to carefully craft your flash sale campaign, it can go down like a lead balloon, leaving customers unimpressed and apathetic.

Here are a few examples of such sites, as well as an analysis of what they did right, and wrong. Study their successes, sidestep their mistakes, and learn from them to apply their lessons to your own campaigns.

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