Author: Sheryl Hampton

Sheryl Hampton

I live and breathe online.  As a Digital Strategist and Account Director at ISITE Design, I craft and champion long-term, customer-focused, digital roadmaps that are in sync with measurable business and brand objectives.When I’m not facilitating a cross-discipline brainstorm or creating Strategy or Creative Briefs, I’m researching the latest in customer experience design and business results.

I’ve managed strategy and deep relationships over the past 18 years with Fortune 500 companies including Hewlett-Packard, KinderCare (Knowledge Universe), Microsoft, Columbia Sportswear, Sony Pictures, Twentieth Century Fox, and National Geographic Interactive.

Living in Portland, Oregon, I appreciate the rugged beauty of the Pacific Northwest as well as Portland’s abundance of tech innovation and extraordinary food.

Yoga-wear challenger Ellie’s new disruptive digital play

Being a new brand in a rather saturated market such as activewear, you'd assume it would be hard to get traction, but with all the press this month around yoga-wear startup “Ellie,” I simply had to find out more.

Especially as they’re poising themselves to dislodge current activewear darling, Lululemon.

If you haven’t seen any of the coverage from BrandChannel or others, some highlights of their interesting, and perhaps disruptive strategy include the offer of a subscription model with a completely online offering and in-house manufacturing.