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Author: Simon Norris
I founded Nomensa in 2001 with the mission of improving the experience of digital technologies. The detailed understanding of how we make choices and the factors that influence us are fundamental to the way myself and the rest of the team at Nomensa feel about creating digital experiences.
My slogan is humaning technology and I am passionate and enthusiastic about the digital industry and the opportunities available for making interaction experiences more meaningful.
I believe a return on investment is the minimum achievement for any digital project and a return on behaviour is the real skill I can offer, by designing experiences that feel more authentic and will therefore enagage people more deeply.
The philosophy of aesthetics has become a widely acknowledged part of our lives. It refers to our innate need to define what is beautiful and what is not.
In the last decade a new field of study, called neuroaesthetics, has emerged which takes the philosophy of aesthetics one step further. By understanding the role of the brain we can begin to understand the neurological basis for why we find things more beautiful than others.
I believe the design world can learn a lot from the study of neuroaesthetics.
It elicited quite a response with many readers agreeing and a number asking for examples of sites that combine both elements.
Before I point you in the direction of two websites that are both highly accessible and attractively designed, it’s important to remember that beauty is in the eye of the beholder.
Furthermore, the aesthetics is the result of the final product. When broken down into its components the beauty is difficult to see. It’s only when those parts all come together that the beauty is evident.