Author: Simon Norris

Simon Norris

It’s vital that web design takes human psychology into account – not just the latest technology

I have spoken previously about the need to understand the philosophy behind aesthetics and how the human brain practically processes what it sees in order to define what it perceives to be beautiful.

It is becoming increasingly evident, however, that the same line of thinking can, and should also, be applied during the web design process in order to achieve a more comprehensive understanding of the human psyche as a whole.