Much is written about conversions from various types of page real estate, but few share that data.
Working with the team at Live Casino we have spent the past 12 months looking at how different call to actions affect click through and uncovered some interesting findings around changing behaviours in how we react.
Is click-through banner advertising on the decline? Is a button better than a text link? All of this and more is answered below.
Google's eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.
Out of it is growing a new industry based around intelligent content marketing and authority outreach.
In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.