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Author: Sofie Moulin
I have been working in the media and e-commerce industry since the last 10 years as a B2B marketing project manager in France then in UK as e-commerce manager for The Conran Shop during almost 4 years and now as e-commerce marketing manager at Austin Reed Group.
Iʼm reminded of a definition of e-commerce I read years ago when I first considered getting into the business. It goes like this:
"The concept of e-commerce is all about using the internet to do business better and faster. It is about giving customers controlled access to your computer systems and letting people serve themselves. It is about committing your company to a serious online effort and integrating your Web site with the heart of your business. If you do that, you will see results!"*
I remember thinking that the ʻserious online effortʼ sounded important, and quite simple.