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Author: Spyro Korsanos

Spyro Korsanos

Display success cannot be built on technology alone

The display space has been the subject of numerous exciting innovations over the course of 2012, resulting in some fantastic growth in the industry.

Europe’s online display ad spend for 2012 will reach £3.8bn, and grow at a rate of 13% to be £6.2bn by 2016 – all extremely healthy signs that the sector is on the up. 

1 comment

Publishing plus: managing inventory to the publishers and advertisers benefit

Recent research from Google put some solid figures behind a notion that has been common knowledge in our industry for some time - consumers are using a mix of phones, tablets, computer and TVs to consume digital content.

However, a point to consider beyond this isn’t just the number of devices that are commonly used to digest content, but the sheer amount of content consumed in total.