Author: Sri Sharma

Sri Sharma

Sri is the founder and Managing Director of Net Media Planet. A specialist in maximising the potential of online marketing, Sri has helped clients including HSBC, Evans (part of the Arcadia Group), P&O Ferries, and The Perfume Shop to drive a step change in their online efforts with significant impact on their bottom line.

Under Sri’s leadership Net Media Planet has received numerous industry accolades. Most notably, Net Media Planet has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and the Deloitte Fast 500. The company currently generates client revenues of over £100 million annually.

Sri is a highly respected PPC specialist in the industry, and has spoken at a number of conferences all over the world, including Internet World. London and the Online Marketing Show. He has also stood alongside brands such as Yahoo! and Bing on speaker panels. In the industry he is renowned for the outstanding levels of customer retention he has driven at Net Media Planet. He recently won highly commended Entrepreneur of the Year at the National Business Awards.

Will mobile be the saviour of the high street?

Since as much as 50% of smartphone users use their phones instore today, mobile on the high street is clearly going to be a key element of retailers’ success or failure over the next five years.

However, as well as offering significant opportunities for brands to bridge the gap between online and the high street, mobile makes it easier for customers to be more promiscuous.


2012: The trends every marketer should be aware of

As the countdown to 2012 speeds up, it's time for some predictions.

Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing. 


Product Ads and the CPA model: the future of search?

With its new Product Ads format, which could potentially be offered on a cost per action (CPA) model as well as cost-per-click (CPC) next year, Google is offering brands an entirely new way to engage in and measure search advertising.

2012 looks set to be a huge year for search. 


Owning more of the search space

Google’s new ‘Top vs Side’ ad performance segmentation tool is a significant development for the search marketing industry.

With many positive developments for agencies and clients, the segmentation tool should finally end the debate into which is the most effective position for adverts – the top of the search engine ranking page or the side.

Google search space


UK political parties’ PPC election strategy just doesn’t exist

With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.

Here’s their take on where the three parties have all been going wrong.