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Author: Stefan Tornquist
Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.
In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore.
Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.
A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.
The study (The Customer Experience is Written in Data) uses the insights of more than 700 executives at large consumer-focused brands to look for advantages to be gained and pitfalls to avoid in creating and executing a marketing data strategy.
Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing.
The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.
There’s a lot we don’t know about customer behavior and motivation.
Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.
Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.
To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.