tag:econsultancy.com,2008:/blog/authors/stefan-tornquist Posts by Stefan Tornquist from the Econsultancy blog 2017-10-26T13:18:52+01:00 tag:econsultancy.com,2008:BlogPost/69541 2017-10-26T13:18:52+01:00 2017-10-26T13:18:52+01:00 What is automatic buying and could it kill your business? Stefan Tornquist <p><strong>Over the last 18 months we’ve been conducting research into artificial intelligence and the evolution of digital assistants.</strong></p> <p>In that time, I've come to believe that our interaction with these everyday AIs will demand a shift in marketing that's on a scale with mobile and or even the internet itself.</p><p><a href="https://econsultancy.com/blog/69541-what-is-automatic-buying-and-could-it-kill-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69203 2017-06-27T15:00:00+01:00 2017-06-27T15:00:00+01:00 Research: Three lessons from the most successful marketers Stefan Tornquist <p><strong>A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.</strong></p> <p>The study (<a href="https://econsultancy.com/reports/the-customer-experience-is-written-in-data/">The Customer Experience is Written in Data</a>) uses the insights of more than 700 executives at large consumer-focused brands to look for advantages to be gained and pitfalls to avoid in creating and executing a marketing data strategy.</p><p><a href="https://econsultancy.com/blog/69203-research-three-lessons-from-the-most-successful-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69070 2017-05-12T15:00:00+01:00 2017-05-12T15:00:00+01:00 Three secrets to leading in customer experience: Customer-focus, speed and the profit motive Stefan Tornquist <p><strong>Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.</strong></p> <p>In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.</p><p><a href="https://econsultancy.com/blog/69070-three-secrets-to-leading-in-customer-experience-customer-focus-speed-and-the-profit-motive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69069 2017-05-11T14:42:00+01:00 2017-05-11T14:42:00+01:00 An audience of individuals: Leading marketers are investing in a first-party future Stefan Tornquist <p><strong>Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing. </strong></p> <p>The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.</p><p><a href="https://econsultancy.com/blog/69069-an-audience-of-individuals-leading-marketers-are-investing-in-a-first-party-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69068 2017-05-10T15:00:00+01:00 2017-05-10T15:00:00+01:00 Reorienting to the customer journey: Three lessons from successful brands Stefan Tornquist <p><strong>There’s a lot we don’t know about customer behavior and motivation.</strong></p> <p>Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.</p><p><a href="https://econsultancy.com/blog/69068-reorienting-to-the-customer-journey-three-lessons-from-successful-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69076 2017-05-09T16:24:01+01:00 2017-05-09T16:24:01+01:00 Digital transformation heats up in FSI as leaders compete for future Stefan Tornquist <p><strong>Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.</strong> </p> <p>To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching <a href="https://econsultancy.com/reports/digital-transformation-in-financial-services-and-insurance-2017">Digital Transformation in Financial Services</a>, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.</p><p><a href="https://econsultancy.com/blog/69076-digital-transformation-heats-up-in-fsi-as-leaders-compete-for-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69067 2017-05-09T15:03:00+01:00 2017-05-09T15:03:00+01:00 Research: Three ways leading marketers are using measurement to grow Stefan Tornquist <p dir="ltr"><strong>Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.</strong> </p><p><a href="https://econsultancy.com/blog/69067-research-three-ways-leading-marketers-are-using-measurement-to-grow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68471 2016-11-09T19:43:00+00:00 2016-11-09T19:43:00+00:00 Defining a new approach to measurement: Four top findings from new research Stefan Tornquist <p><strong>The practice of modern measurement is evolving to catch up with the mobile customer.</strong></p> <p><a href="https://econsultancy.com/blog/68471-defining-a-new-approach-to-measurement-four-top-findings-from-new-research/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67991 2016-06-23T17:05:49+01:00 2016-06-23T17:05:49+01:00 What is the role of marketing agencies in data management? Stefan Tornquist <p><strong>We’ve just published our latest best practice guide, entitled ‘<a href="http://hello.econsultancy.com/the-role-of-the-agency-in-data-management/">The Role of the Agency in Data Management</a>.’</strong></p> <p>The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.</p> <p>I sat down with the author, Chris O’Hara, to find out more.</p><p><a href="https://econsultancy.com/blog/67991-what-is-the-role-of-marketing-agencies-in-data-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66810 2015-08-11T16:55:00+01:00 2015-08-11T16:55:00+01:00 Three universal lessons in marketing transformation from healthcare: new report Stefan Tornquist <p><strong>Organizing Healthcare Marketing in the Digital Age is about a unique industry with arcane rules and Byzantine politics, but we’ve pulled out three lessons that apply to any business.</strong></p><p><a href="https://econsultancy.com/blog/66810-three-universal-lessons-in-marketing-transformation-from-healthcare-new-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66738 2015-07-23T15:31:09+01:00 2015-07-23T15:31:09+01:00 How should we approach the mobile CX? #1Topic4Minutes Stefan Tornquist <p><strong>What if we're thinking about mobile in the wrong way? </strong></p> <p>In this short video, we use stats from Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> to explore how to overcome the challenge of merchandising on the small screen.</p><p><a href="https://econsultancy.com/blog/66738-how-should-we-approach-the-mobile-cx-1topic4minutes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66687 2015-07-14T16:15:00+01:00 2015-07-14T16:15:00+01:00 Three insights into B2B marketing from our trends report Stefan Tornquist <p><strong>The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience. </strong></p> <p>Our new report <strong><a href="https://econsultancy.com/reports/b2b-digital-trends-2015/">B2B Digital Trends</a></strong>, conducted in partnership with <strong><a href="http://www.adobe.com/marketing-cloud.html">Adobe</a></strong>, explores the practical and philosophical shift occurring in business-to-business marketing.</p> <p>Although every industry is changing at its own pace, there is universal movement toward an approach that looks more and more like consumer marketing.</p> <p>The report looks at B2B in general and more specifically at the healthcare, manufacturing, technology and professional services industries.</p> <p>In this post we’ll highlight three takeaways around the B2B shift toward customer experience…</p><p><a href="https://econsultancy.com/blog/66687-three-insights-into-b2b-marketing-from-our-trends-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66643 2015-07-01T15:39:00+01:00 2015-07-01T15:39:00+01:00 Video short: Meet the Data (free report and webinar invite) Stefan Tornquist <p><strong>In this four minute video, we introduce our new research paper <em>The Promise of First-Party Data</em>, conducted in partnership with Signal. </strong></p><p><a href="https://econsultancy.com/blog/66643-video-short-meet-the-data-free-report-and-webinar-invite/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66621 2015-06-23T16:07:00+01:00 2015-06-23T16:07:00+01:00 The most powerful data is the data you already own: new report Stefan Tornquist <p><strong>Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit. </strong></p> <p>Our brand new report <a href="https://econsultancy.com/reports/the-promise-of-first-party-data/">The Promise of First-Party Data</a> examines the opportunities in the proprietary data they already have (or should have).</p><p><a href="https://econsultancy.com/blog/66621-the-most-powerful-data-is-the-data-you-already-own-new-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66612 2015-06-22T16:55:00+01:00 2015-06-22T16:55:00+01:00 How to foster a more digital company (even if you’re in healthcare) Stefan Tornquist <p><strong>If traditional inefficiency makes for digital opportunity, meet the greatest opportunity since Y2K…the US healthcare system.  </strong></p> <p>Econsultancy’s recent roundtable with Ogilvy CommonHealth brought together marketers seeking to <a href="https://econsultancy.com/training/digital-transformation/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGDT">transform their industry</a>.</p><p><a href="https://econsultancy.com/blog/66612-how-to-foster-a-more-digital-company-even-if-you-re-in-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66513 2015-05-28T18:54:00+01:00 2015-05-28T18:54:00+01:00 Five reasons your customer experience initiative is going to fail Stefan Tornquist <p><strong>With apologies for the inflammatory headline, marketing is fooling itself about customer experience. </strong></p> <p>In research over the last two years, we’ve seen a consistent over-estimation of how good things are and the results to come. </p><p><a href="https://econsultancy.com/blog/66513-five-reasons-your-customer-experience-initiative-is-going-to-fail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65565 2014-10-08T16:44:38+01:00 2014-10-08T16:44:38+01:00 Nine takeaways from Digital Cream Sydney Stefan Tornquist <p><strong>My circadian rhythms are still lost somewhere off the coast of California, but the rest of me is back in New York after a fantastic week in Australia, where I attended Digital Cream Sydney and visited with marketers around the city. </strong></p> <p>It was a pleasure and inspiration to meet so many smart, creative people and to hear what they’re excited about (and frustrated by) in digital marketing.</p><p><a href="https://econsultancy.com/blog/65565-nine-takeaways-from-digital-cream-sydney/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64666 2014-04-08T16:14:00+01:00 2014-04-08T16:14:00+01:00 Why you should take part in our 2014 Data Unification Survey Stefan Tornquist <p><strong>Econsultancy and Tealium have launched the<a href="http://www.surveygizmo.com/s3/1593254/Marketing-Unification-Study"> 2014 Data Unification Survey</a>, which looks “under the hood” of one of the most misunderstood (and highest) priorities in marketing.</strong></p> <p>Respondents who complete the survey will receive a complimentary, advance copy of the full and final research report, slated for a late Q2 release. The report will be sold for $695 (£450).</p> <p>Analysts (<a href="https://econsultancy.com/reports/state-of-integrated-marketing-report-2013">like us</a>) have been preaching for years about the power of aligning customer data and marketing applications.</p> <p>Building a single customer view that can simultaneously benefit from application data while guiding those applications should be a priority for organizations using or working toward a data-driven marketing model.</p><p><a href="https://econsultancy.com/blog/64666-why-you-should-take-part-in-our-2014-data-unification-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64547 2014-03-19T13:59:00+00:00 2014-03-19T13:59:00+00:00 No one cares: three reasons your sales pitch isn't working Stefan Tornquist <p><strong>The strongest aspect of the <a href="https://econsultancy.com/events/roundtables">roundtables</a> Econsultancy runs around the world is that marketers drive the conversation. If they want to jump from emerging trends to what annoys them about digital marketing sales pitches, we’re happy to sit back and learn something.</strong></p> <p>That’s just what happened at one of our South by Southwest roundtables, co-hosted by <a href="http://www.rappusa.com/">Rapp</a> and <a href="http://www.adometry.com/">Adometry</a>. What emerged was the start of this list of dos and don’ts that we hope will help save time and sanity on both sides of the table.</p> <p>In this post, client-side marketers share their unvarnished advice on how digital marketing sales people should improve their pitches.</p><p><a href="https://econsultancy.com/blog/64547-no-one-cares-three-reasons-your-sales-pitch-isn-t-working/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63919 2013-12-03T17:04:00+00:00 2013-12-03T17:04:00+00:00 You're not safe: The uneven reinvention of marketing in B2B Stefan Tornquist <p><strong>As part of the <a href="http://www.sparksgrove.com/webinar/">The Reinvention of B2B Marketing Study</a>, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption</strong>.</p> <p>If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.</p> <p>For now.</p><p><a href="https://econsultancy.com/blog/63919-you-re-not-safe-the-uneven-reinvention-of-marketing-in-b2b/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62950 2013-06-20T15:46:00+01:00 2013-06-20T15:46:00+01:00 What aren't we seeing? The data iceberg: new report Stefan Tornquist <p><strong>Data may be the most dog-eared word in marketing right now, but it’s still safe to say that truly integrated marketing will increasingly depend on it. </strong></p> <p>In the just released <a href="http://econsultancy.com/reports/state-of-integrated-marketing-report-2013">State of Integrated Marketing Report</a>, we see that even many big spenders are a long way from having the capability to collect, understand or use the data they prize.</p><p><a href="https://econsultancy.com/blog/62950-what-aren-t-we-seeing-the-data-iceberg-new-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62830 2013-06-03T16:20:00+01:00 2013-06-03T16:20:00+01:00 Seven top challenges to integrated marketing Stefan Tornquist <p><strong>With only a week to go</strong><strong> before the opening gala of <a href="http://www.imweek.org/">Integrated Marketing Week</a> in New York (June 10th - 13th) we're finishing up our posts talking about some of the preliminary findings from the report that's premiering at the event.<br></strong></p> <p>Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)</p> <p><a href="https://econsultancy.com/blog/62830-seven-top-challenges-to-integrated-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62820 2013-05-29T16:05:07+01:00 2013-05-29T16:05:07+01:00 Does tech really improve integrated marketing? 1,000+ marketers help us look at the connection Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6948/integratedmarketingweeklogo-blog-third.jpg" alt="" width="140"><strong>We’re two weeks away from <a href="http://www.imweek.org/">Integrated Marketing Week</a> in New York (June 10-13<sup>th</sup>), and are looking at a few of the topline findings from the report we’ll be premiering at the event.  </strong></p> <p>Today: is there a connection between the technology and success at integrated marketing?</p><p><a href="https://econsultancy.com/blog/62820-does-tech-really-improve-integrated-marketing-1-000-marketers-help-us-look-at-the-connection/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62751 2013-05-16T16:06:00+01:00 2013-05-16T16:06:00+01:00 Data from 1,000+ marketers identifies the #1 enemy of marketing integration Stefan Tornquist <p><strong><a href="http://www.imweek.org"><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3408/imw_logo-blog-thumb.png" alt="" width="100" height="78"></a>Econsultancy’s report on marketing integration won’t be published until <a href="http://www.imweek.org/">Integrated Marketing Week</a> in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.  </strong></p> <p>In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)</p><p><a href="https://econsultancy.com/blog/62751-data-from-1-000-marketers-identifies-the-1-enemy-of-marketing-integration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62313 2013-03-09T21:28:00+00:00 2013-03-09T21:28:00+00:00 Statistical celebrity Nate Silver on data and marketing Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/0004/photo__11_-blog-thumb.jpg" alt="" width="100" height="75"><strong>Nate Silver is one of very few people who is both public figure and statistician. </strong></p> <p><strong>He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012. </strong></p> <p>Silver spoke at SXSW in a session entitled "Is Intuitive Marketing Dead?"</p><p><a href="https://econsultancy.com/blog/62313-statistical-celebrity-nate-silver-on-data-and-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61914 2013-01-18T20:41:00+00:00 2013-01-18T20:41:00+00:00 Report: how media companies are evolving, growing and investing Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8030/screen_shot_2013-01-18_at_3.24.54_pm-blog-thumb.png" alt="" width="100" height="129"><strong>The <a href="http://econsultancy.com/reports/2013-media-growth-report">2013 Media Growth Report</a> explores how media and related technology companies are responding to market changes, leveraging technology and developing new products.</strong></p> <p>Produced in partnership with JEGI, <a href="http://econsultancy.com/reports/2013-media-growth-report">the report</a> is built around a survey of over 225 senior executives (83% C-level) in addition to a number of interviews to provide context around the numbers. </p><p><a href="https://econsultancy.com/blog/61914-report-how-media-companies-are-evolving-growing-and-investing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11249 2012-12-04T16:20:27+00:00 2012-12-04T16:20:27+00:00 Q&A: Boris Grinkot on achieving conversion rate optimization [report] Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6672/grinkot-blog-thumb.jpg" alt="" width="100" height="100"><strong>Marketers continually search for benchmark studies that confirm that they're acheiving acceptable conversion rates, but this approach won't help them reach maximum conversion from traffic they're driving to their site. Instead of living in the bubble of "but we're better than our competitiors," they need to establish their own conversion maximization priorities and push for their own standards.</strong></p> <p>We had a chance to speak to Boris Grinkot, one of our <a href="http://econsultancy.com/us/blog/8979-digital-vision-grant-winners-announced">Digital Vision</a> winners and the author of our newest report, <strong><a href="http://econsultancy.com/reports/conversion-maximization">Conversion Maximization - The Essential Workflow</a></strong>, to gain insights into marketers' missteps and the course corrections that could improve their approach toward conversion maximization. This practical report explores key issues and opportunities around the important process of improving conversion rates and how to avoid common misconceptions.</p><p><a href="https://econsultancy.com/blog/11249-q-a-boris-grinkot-on-achieving-conversion-rate-optimization-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10647 2012-09-11T17:29:00+01:00 2012-09-11T17:29:00+01:00 SEMPO Study - SEM roars along, but marketers want more Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3189/sempo_logo-blog-third.jpeg" alt="" width="120">In its eighth year, the <a href="http://econsultancy.com/reports/sempo-state-of-search-report-2012">State of Search Study</a> from SEMPO and Econsultancy has been a record of growth. After slowing in 2008-2010, SEM has returned to robust growth of nearly 19% in 2012. </strong></p> <p>But change is afoot, with more marketers prioritizing integration and attribution in SEM.</p><p><a href="https://econsultancy.com/blog/10647-sempo-study-sem-roars-along-but-marketers-want-more/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10609 2012-08-27T16:11:18+01:00 2012-08-27T16:11:18+01:00 A shameless plea for your SXSW votes Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/2711/screen_shot_2012-08-27_at_10.42.00_am-blog-third.png" alt="" width="200" height="134"><strong>The SXSW Panel Picker has become the great Darwinian content contest for the digital world. Econsultancy is trying its hand with a street research project and we'd <a href="http://panelpicker.sxsw.com/vote/3604">appreciate your support</a>.</strong></p> <p>Even though SXSW is a massive event, most of the attendees pass back and forth through only a few key intersections and that gave us <a href="http://panelpicker.sxsw.com/vote/3604">the idea</a> to have a street research team work the corners of downtown Austin.</p> <p>Our street teams be doing short interviews with attendees, locals and hangers-on. They'll ask about the event, the world of marketing, innovation and their Austin experience. We're hoping to <a href="http://panelpicker.sxsw.com/vote/3604">bring the findings to the stage</a> at the end of the festival where you can find out what happens when you expose 20,000 SXSW-goers to alcohol, barbeque and each other.</p><p><a href="https://econsultancy.com/blog/10609-a-shameless-plea-for-your-sxsw-votes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10548 2012-08-16T14:59:51+01:00 2012-08-16T14:59:51+01:00 New Report: Growing Your Community Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/0002/2340/online-communities-packshot.png" alt="" width="150" height="113">The third report in a series on digital community building, <a href="http://econsultancy.com/reports/online-communities-part-three-growing-the-community">Growing Your Community</a> provides tactics and examples for building a digital community through a combination of social channelsand email.</p><p><a href="https://econsultancy.com/blog/10548-new-report-growing-your-community/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9953 2012-05-22T18:02:00+01:00 2012-05-22T18:02:00+01:00 JUMP Magazine, US Edition...big ideas on big data Stefan Tornquist <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9020/cover_image-blog-thumb.png" alt="" width="100" height="124"></p> <p><strong>In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise. </strong></p> <p>We're just getting warmed up for <a href="http://econsultancy.com/us/reports/jump-magazine-2012">the JUMP event</a>, happening November 1st in New York.</p><p><a href="https://econsultancy.com/blog/9953-jump-magazine-us-edition-big-ideas-on-big-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9907 2012-05-17T17:18:00+01:00 2012-05-17T17:18:00+01:00 Your tablet loves Mad Men: new report explores the multi-screen reality Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8903/multiscreenmonitors-blog-half.jpg" alt="" width="250">Econsultancy has just finished a new report, <a href="http://econsultancy.com/reports/the-multi-screen-marketer">The Multi-Screen Marketer</a>, written on behalf of the <a href="http://www.iab.net">Interactive Advertising Bureau</a> and based on a survey to over 1,800 consumers. </strong></p> <p>The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.</p> <p>There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.</p><p><a href="https://econsultancy.com/blog/9907-your-tablet-loves-mad-men-new-report-explores-the-multi-screen-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9384 2012-03-22T15:17:00+00:00 2012-03-22T15:17:00+00:00 New Report: Display Advertising Best Practices - Author Q&A Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7131/best-practices-in-digital-display-advertising-blog-third.jpg" alt="Best Practices in Digital Display Advertising" width="200" height="150">Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.</strong></p> <p>Today, Econsultancy launches <a href="http://econsultancy.com/reports/best-practices-in-digital-display-advertising">Best Practices in Digital Display Advertising</a>, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.</p><p><a href="https://econsultancy.com/blog/9384-new-report-display-media-best-practices-author-q-a/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9285 2012-03-12T17:16:00+00:00 2012-03-12T17:16:00+00:00 Native American Lessons for Community Building - New Report Stefan Tornquist <p>In the first of three reports, Digital Vision winner Allison Saur explores the power and role of Naming in building a digital community. Using the template of native tribes, the report outlines best practices for when and how to use naming to increase the loyalty of group members.</p><p><a href="https://econsultancy.com/blog/9285-native-american-lessons-for-community-building-new-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9244 2012-03-07T15:14:00+00:00 2012-03-07T15:14:00+00:00 Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/6654/limbaugh-blog-third.jpg" alt="" width="200" height="112">In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.</strong></p> <p>The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.</p><p><a href="https://econsultancy.com/blog/9244-top-5-marketing-lessons-of-the-rush-limbaugh-pr-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8965 2012-02-08T19:38:00+00:00 2012-02-08T19:38:00+00:00 Marketer versus machine discussions dominate OMS 2012 Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5708/oms-blog-thumb.png" alt="" width="100" height="17">If there was a theme to Econsultancy's session at the Online Marketing Summit in San Diego, it may have been marketer versus machine. </strong></p> <p>We looked at recent research studies that explore some of the major trends in marketing and technology and often, success has more to do with people and priorities than the technologies they use. </p><p><a href="https://econsultancy.com/blog/8965-marketer-versus-machine-discussions-dominate-oms-2012/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8656 2012-01-12T17:04:00+00:00 2012-01-12T17:04:00+00:00 Q&A: DJ Waldow on community building Stefan Tornquist <p><strong>Community is a word used all too often in the social marketing world, but what does it mean exactly? </strong></p> <p>What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals? </p> <p>We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic. </p> <p>The first report, <a href="http://econsultancy.com/reports/online-communities-part-one-starting-a-community">Starting a Community</a>, is available now to Bronze members and above.</p><p><a href="https://econsultancy.com/blog/8656-q-a-dj-waldow-on-community-building/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8419 2011-12-05T17:00:00+00:00 2011-12-05T17:00:00+00:00 What's your Digital Vision? Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/3920/econdv-home-page-post-blog-thumb.png" alt="" width="100" height="56">At Econsultancy, we publish new ideas and research every day, but digital marketing is evolving too quickly to think that we have all the answers…or all the questions. </strong></p> <p>We want to know what creative people throughout the industry have on their minds and reward them for it.</p><p><a href="https://econsultancy.com/blog/8419-what-s-your-digital-vision/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8153 2011-10-18T11:37:00+01:00 2011-10-18T11:37:00+01:00 Seven steps to sublime (or at least successful) subject lines Stefan Tornquist <p><strong>In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever.</strong></p> <p>In advance of a talk later this week at the <a href="http://www.internetmarketingconference.com/newyork/event-home" target="_blank">Internet Marketing Conference</a> in New York, here are some of the approaches and best practices in crafting better subject lines.</p><p><a href="https://econsultancy.com/blog/8153-7-steps-to-sublime-or-at-least-successful-subject-lines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8147 2011-10-17T12:27:39+01:00 2011-10-17T12:27:39+01:00 Q&A: Ritesh Patel on Saying “No” to Group Discounting and “Yes” to Social Media Stefan Tornquist <p><strong>Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.</strong></p><p><a href="https://econsultancy.com/blog/8147-q-a-ritesh-patel-on-saying-no-to-group-discounting-and-yes-to-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7845 2011-08-02T12:27:20+01:00 2011-08-02T12:27:20+01:00 Agree to Disagree: TV vs Digital for reaching a large audience Stefan Tornquist <p><strong>We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?</strong></p><p><a href="https://econsultancy.com/blog/7845-agree-to-disagree-tv-vs-digital-for-reaching-a-large-audience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7596 2011-06-16T13:49:00+01:00 2011-06-16T13:49:00+01:00 Moments in Needless Bi-Polarity: Apps vs the mobile web Stefan Tornquist <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/0560/4408151386-61f6091869-m-blog-third.jpg" alt="Apps vs Mobile web" width="120" height="120">Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is <a href="http://mashable.com/2011/02/24/mobile-app-dev-cost/" target="_blank">still raging</a>. It shouldn't be...</strong></p><p><a href="https://econsultancy.com/blog/7596-moments-in-needless-bi-polarity-apps-vs-the-mobile-web/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7470 2011-05-03T19:36:00+01:00 2011-05-03T19:36:00+01:00 How wise is the "conventional wisdom?" Stefan Tornquist <p><strong>In a discipline that's changing as rapidly as digital marketing, new ideas spread rapidly and even unproven concepts can have immense influence. They have the power to shape strategies and the budgets attached to them. </strong></p> <p>Sometimes those hot ideas turn into the next big thing, while others fizzle. But which ones? Econsultancy wants to know what you think.</p><p><a href="https://econsultancy.com/blog/7470-how-wise-is-the-conventional-wisdom/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7089 2011-01-27T14:35:00+00:00 2011-01-27T14:35:00+00:00 Optimism and uncertainty in media: the C-suite looks to the future Stefan Tornquist <p><a title="Media Growth Trends Cover by ecblogger, on Flickr" href="http://www.flickr.com/photos/e-consultancy/5391358912/"><img style="float: left;" src="http://farm6.static.flickr.com/5051/5391358912_f8cae53d16.jpg" alt="Media Growth Trends Cover" width="81" height="115"></a></p> <p><strong>A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives. </strong></p><p><a href="https://econsultancy.com/blog/7089-optimism-and-uncertainty-in-media-the-c-suite-looks-to-the-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5603 2010-03-16T19:17:00+00:00 2010-03-16T19:17:00+00:00 Our fatal attraction to numbers: Five data-related traps (Part one) Stefan Tornquist <p><strong>Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.</strong></p><p><a href="https://econsultancy.com/blog/5603-five-data-related-traps-part-one/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5581 2010-03-12T14:47:00+00:00 2010-03-12T14:47:00+00:00 Digital Cream Report Part 2: Social Commerce & Email Stefan Tornquist <p><strong><img style="float: left; border: 0;" src="http://farm3.static.flickr.com/2764/4420336526_ff4e66f3a0_m.jpg" alt="Econsultancy's Digital Cream Event London" width="240" height="162">Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's <a title="Econsultancy's Peer Summit New York" href="http://econsultancy.com/admin/events/peer-summit-2009" target="_blank">Peer Summit</a> in New York). The day included a short talk on hot topics from the US perspective. In <a title="social media, digital cream, 2010" href="http://econsultancy.com/blog/5546-digital-cream-talk-notes-part-1-social-media" target="_blank">Part One</a>, we looked at social media in general. This post finishes up with social commerce and email.<br></strong></p><p><a href="https://econsultancy.com/blog/5581-digital-cream-report-part-2-social-commerce-email/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5546 2010-03-09T21:24:00+00:00 2010-03-09T21:24:00+00:00 Digital Cream Talk Notes Part 1: Social Media Stefan Tornquist <p><strong><img style="float: left;" src="http://farm3.static.flickr.com/2764/4420336526_ff4e66f3a0_m.jpg" alt="Econsultancy's Digital Cream Event London" width="240" height="162">Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's <a title="Econsultancy's Peer Summit New York" href="http://econsultancy.com/events/peer-summit-2009" target="_blank">Peer Summit</a> in New York). Rebecca Lieb and I did a short talk made up of 5-minute bits on some hot topics from a US perspective. Naturally, social was the hottest of the hot. In <a title="social media, digital cream, 2010, email, social commerce" href="http://econsultancy.com/admin/blog_posts/5581-digital-cream-report-part-2-social-commerce-email" target="_blank">Part 2</a>, we'll look at Social Commerce and Email<br></strong></p><p><a href="https://econsultancy.com/blog/5546-digital-cream-talk-notes-part-1-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>