Author: Stefan Tornquist

Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.

In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore. 

Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.

Q&A: DJ Waldow on community building

Community is a word used all too often in the social marketing world, but what does it mean exactly?

What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals?

We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic.

The first report, Starting a Community, is available now to Bronze members and above.

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What's your Digital Vision?

At Econsultancy, we publish new ideas and research every day, but digital marketing is evolving too quickly to think that we have all the answers…or all the questions.

We want to know what creative people throughout the industry have on their minds and reward them for it.

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Seven steps to sublime (or at least successful) subject lines

In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever.

In advance of a talk later this week at the Internet Marketing Conference in New York, here are some of the approaches and best practices in crafting better subject lines.

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Q&A: Ritesh Patel on Saying “No” to Group Discounting and “Yes” to Social Media

Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.

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Agree to Disagree: TV vs Digital for reaching a large audience

We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?

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App v mobile web

Moments in Needless Bi-Polarity: Apps vs the mobile web

Apps vs Mobile webMaybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...

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How wise is the "conventional wisdom?"

In a discipline that's changing as rapidly as digital marketing, new ideas spread rapidly and even unproven concepts can have immense influence. They have the power to shape strategies and the budgets attached to them.

Sometimes those hot ideas turn into the next big thing, while others fizzle. But which ones? Econsultancy wants to know what you think.

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Optimism and uncertainty in media: the C-suite looks to the future

Media Growth Trends Cover

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

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Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.

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Digital Cream Report Part 2: Social Commerce & Email

Econsultancy's Digital Cream Event LondonLast week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). The day included a short talk on hot topics from the US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.

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Digital Cream Talk Notes Part 1: Social Media

Econsultancy's Digital Cream Event LondonLast week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). Rebecca Lieb and I did a short talk made up of 5-minute bits on some hot topics from a US perspective. Naturally, social was the hottest of the hot. In Part 2, we'll look at Social Commerce and Email

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