Author: Stefan Tornquist

Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.

In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore. 

Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.

How to foster a more digital company (even if you’re in healthcare)

If traditional inefficiency makes for digital opportunity, meet the greatest opportunity since Y2K…the US healthcare system.  

Econsultancy’s recent roundtable with Ogilvy CommonHealth brought together marketers seeking to transform their industry.

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Five reasons your customer experience initiative is going to fail

With apologies for the inflammatory headline, marketing is fooling itself about customer experience.

In research over the last two years, we’ve seen a consistent over-estimation of how good things are and the results to come. 

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Nine takeaways from Digital Cream Sydney

My circadian rhythms are still lost somewhere off the coast of California, but the rest of me is back in New York after a fantastic week in Australia, where I attended Digital Cream Sydney and visited with marketers around the city.

It was a pleasure and inspiration to meet so many smart, creative people and to hear what they’re excited about (and frustrated by) in digital marketing.

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Why you should take part in our 2014 Data Unification Survey

Econsultancy and Tealium have launched the 2014 Data Unification Survey, which looks “under the hood” of one of the most misunderstood (and highest) priorities in marketing.

Respondents who complete the survey will receive a complimentary, advance copy of the full and final research report, slated for a late Q2 release. The report will be sold for $695 (£450).

Analysts (like us) have been preaching for years about the power of aligning customer data and marketing applications.

Building a single customer view that can simultaneously benefit from application data while guiding those applications should be a priority for organizations using or working toward a data-driven marketing model.

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No one cares: three reasons your sales pitch isn't working

The strongest aspect of the roundtables Econsultancy runs around the world is that marketers drive the conversation. If they want to jump from emerging trends to what annoys them about digital marketing sales pitches, we’re happy to sit back and learn something.

That’s just what happened at one of our South by Southwest roundtables, co-hosted by Rapp and Adometry. What emerged was the start of this list of dos and don’ts that we hope will help save time and sanity on both sides of the table.

In this post, client-side marketers share their unvarnished advice on how digital marketing sales people should improve their pitches.

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You're not safe: The uneven reinvention of marketing in B2B

As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.

If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.

For now.

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What aren't we seeing? The data iceberg: new report

Data may be the most dog-eared word in marketing right now, but it’s still safe to say that truly integrated marketing will increasingly depend on it.

In the just released State of Integrated Marketing Report, we see that even many big spenders are a long way from having the capability to collect, understand or use the data they prize.

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Integration marketing means dealing with a world of individuals across channels, regions, devices and time

Seven top challenges to integrated marketing

With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th - 13th) we're finishing up our posts talking about some of the preliminary findings from the report that's premiering at the event.

Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)

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Does tech really improve integrated marketing? 1,000+ marketers help us look at the connection

We’re two weeks away from Integrated Marketing Week in New York (June 10-13th), and are looking at a few of the topline findings from the report we’ll be premiering at the event. 

Today: is there a connection between the technology and success at integrated marketing?

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Data from 1,000+ marketers identifies the #1 enemy of marketing integration

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros. 

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)

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Statistical celebrity Nate Silver on data and marketing

Nate Silver is one of very few people who is both public figure and statistician.

He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012.

Silver spoke at SXSW in a session entitled "Is Intuitive Marketing Dead?"

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Report: how media companies are evolving, growing and investing

The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products.

Produced in partnership with JEGI, the report is built around a survey of over 225 senior executives (83% C-level) in addition to a number of interviews to provide context around the numbers. 

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