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Author: Stephane Hamel
Stéphane Hamel is a leading voice for web analytics, helping businesses understands the value of online optimization. Stéphane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls. With over 20 years of experience, including 15 years dedicated to ebusiness strategies and web developemnt, he has worked with several Canadian flagship companies. Frequent eMetrics Marketing Optimization Summit speaker, active member of the Web Analytics Association, tutor for the award-winning UBC Award of Achievement in Web Analytics and Business Process Analysis classes, he is also a blogger at immeria.net.
You’ve set yourself the ambitious goal of being a best-in-class analytics-driven business. One in which data is used not just to gain insights into the past, but to predict the future and to drive confident decision-making at every level.
You’re familiar with the success stories - businesses like Expedia, Dell, eBay, Amazon to name a few – that have achieved staggering business growth and forged ahead of their competition by instilling culture of analytics from the top down.
Your hope is to achieve the same level of sophistication and maturity in your own organization and outclass the competition.