Author: Stephanie Miller

Stephanie Miller
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Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy's Customer Experience Management report).

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Why modern marketing is as much about mindset as technical skills

A lot of attention is given to the need for marketers to become more technical.

You've seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a source as Econsultancy's founder on how important AI and machine learning are to the future of business.

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Why specialists might be hampering innovation in digital transformation

The road to digital transformation is paved with innovation. Or, at least, the acceptance of an innovation mindset. 

Some of our clients call this "intrapreneurship" and some follow the Google 10% model, where time is set aside specifically for ideation and exploration of new products and approaches. Failure is often rewarded. In fact, one of our financial services clients has a "fail fast goal" that is measured as part of performance goals.

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Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

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How mobile-enabled analytics can help to boost sales in-store

Customers are fully mobile-enabled, so why not your marketing and sales teams?  

Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact.

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How L&D teams keep up with the millennial workforce

It's official: Millennials are the largest living demographic group. 

Yet, employers are still scrambling to keep up with the changing motivations and demands that keep people focused and happy in their work.

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