Having languished in retail for too many years, I joined a large new business agency in 2001. I spent a couple of years there, largely learning how not to be a new business consultant, I risked the sack, testing some new business disciplines and methods. They worked, so I quit in a blaze of glory (my wife remembers it as fits of terror, but she is mistaken) and created Sponge New Business.
In the course of my career, I've sold shoes, computer games, hi-fi equipment, jeans, membership of the IoD and, while living in Tenerife, simply the joy of entering the Lazy Fox pub. Not one of these things prepared me to drive new business for agencies - they all did.
In 2004 I created Sponge New Business. We're a small new business agency. We find new clients for marketing agencies.