Author: Stephen Waddington

Stephen Waddington

Stephen is a PR entrepreneur with 15 years experience as a managing director, non executive director, charitable trustee and governor. His executive experience includes start-ups, corporate fundraising, trade sales, mergers, fast growth and turnarounds.

A former journalist, he is regularly quoted in the media on PR issues, contributes to a variety of trade publications and is a regular conference speaker on topics related to public relations, social networks and digital communication. In 2008 he edited The A to E, a groundbreaking guide to digital PR.

Rainier PR, now part of Speed, received five PR industry awards in 2008 including Flackenhacks PR Agency of the Year in recognition of the agency’s leadership in digital PR. It has been rated as the top Holmes Report ‘Best Agency to Work For’ twice in the last four years.

Why China has a five-year lead in social media & ecommerce

Travelling in China gives a fresh perspective on the European and US internet markets.

What if a single social media platform integrated commerce, location, messaging, and social networking?

You’d need to combine Amazon for shopping, Facebook for branded communities and promotion, PayPal or online banking service to pay bills, and WhatsApp for messaging.


10 lessons from Mad Men on running an agency

The final series of Mad Men kicks off on AMC in the US on Sunday. 

The box set should be required watching for anyone that works in an agency. It’s packed with insight on creativity, talent, management, and life itself.

I’m looking forward to watching the final series of Mad Men, and here are some of my favourite lessons from the previous six series.