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Author: Steve Borges

Steve Borges

I co-founded Biglight in 2004 and the business now provides impartial ecommerce support services to leading brands & retailers. Our customers include Arcadia, ASDA, French Connection, George.com, New Look, Nike, Office Shoes, River Island, UGG, Uniqlo, Urban Outfitters and White Stuff.

From 1999-2004 I was at Dixons Stores Group, where I held a number of senior roles before becoming Director of Advertising and Direct Businesses.

I started my career with Philips Electronics, where I worked in the UK and France and held a variety of roles in Finance, Marketing, PR and Customer Services.

conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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Fashion - The Final Frontier

I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.

I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.

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A lesson from America

In last week's post, I misquoted Terry Duddy when he predicted (and this is the corrected version) that online retail sales wouldn't be much more than 10-15% of total UK retail sales by 2015 – my apologies Terry.

With my fingers somewhat burnt, I thought I’d play it safe this week and take a quick look at what’s being said in the US about online sales, now and in the future, to see if this helps inform the debate in the UK.

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Jessops launches reserve and collect service

I noticed today that Jessops has quietly launched a reserve online and collect at store service on its site, following in the footsteps of Argos, PC World, Currys and Comet.

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