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Author: Steven Berg


Salesforce calls for the socialization of the enterprise

Salesforce kicked off Dreamforce'12, their customer and new product introduction extravaganza, with the declaration that business is social and socializing the enterprise will lead to greater revenue, profits and customer service.

Mark Benioff, Salesforce CEO, quoted an IBM Global CEO study which states the most effective ways to reach customers is through the following channels: sales force, social networking, websites, partners, call centers and traditional approaches.