Author: Steven Chang

Steven Chang

Steven Chang is Corporate Vice President at Tencent, where he leads a team of content innovators who are driven to deliver mobile content innovations that have literally transformed the way that young Chinese netizens consume content and entertain online.

Currently Steven is the co-chairman of MMA China leading the growth of China’s mobile Internet marketing.

He is also the judge for the Singapore Media Award, Chairman of the Judge Panel for the ROI Festival in China as well as Chairman of the 2015 HK4As Kam Fan Award. 

Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.