Steve founded Encore to address an unmet need for better measurement, reporting and attribution for online media. For almost a decade, Steve has been a thought leader and expert practitioner in developing and executing online media strategies that produce measurable business results. Having founded and grown a leading digital agency, Spur Interactive, Steve planned and managed successful campaigns for Continental Airlines, FedEx Office, ConocoPhillips, The Scooter Store and more than 50 other brands. Steve is an accomplished entrepreneur, speaker, blogger and contributing author on interactive strategy, advertising, social media and measurement. Steve speaks frequently at industry events including Search Engine Strategies, Online Marketing Summit, OMMA, eMetrics Summit and the Integrated Marketing Summit.