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Author: Tameka Kee
Tameka Kee has been covering the digital media industry with a focus on advertising, social media and video games for nearly four years.
Before launching Kee Consulting (clients include Econsultancy and SocialTimes Pro), she served as editorial director of DM2 Media, where she oversaw content development for DIGIDAY:DAILY, as well as the company’s roster of digital media and marketing conferences, including DPAC and DIGIDAY:APPS.
Before joining DM2, she served as a full time reporter for paidContent, covering the business of digital entertainment and gaming, and breaking news on companies like Electronic Arts, Playfish, Netflix and Facebook. Before paidContent, she covered search marketing for Mediapost.
Google’s Android has already overtaken Apple’s iOS in terms of
smartphone marketshare, and the onslaught shows no sign of stopping. The
company launched Gingerbread, the latest version of its mobile
operating system (OS) today, along with a new co-branded phone: the
The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.
Zenith Optimedia’s latest ad spend forecast delivers some stats most
marketers are well aware of: Online ad spending is growing, while newspaper
and magazine budgets keep shrinking. But there are definitely some interesting tidbits.
For example, increased spending on social media and online video are
fueling growth in display. New tech advancements like HD and PVR
are making TV even more attractive to advertisers.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?
Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes.
At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a thought process infusing clients’ overall strategies. Monte Lutz, the firm’s SVP of digital, chatted with us about how and why that’s happening.
Google gobbled up Admob and Apple ate Quattro, and now there are only a
few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.
Now, Jumptap can count Dentsu - one of Japan's largest advertising agencies - as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company's founder and VP of corporate
development, about the deal, mobile advertising in Japan, and what we'll see in the US in 2011.
If you’re thinking about running an iPad campaign, new
stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing
company – offer insights into how to make your ads both effective and enjoyable.
The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.
The US Federal Trade Commission (FTC) has issued a comprehensive online privacy report calling on the industry to offer consumers a simple opt-out mechanism, i.e. a universal "do not track" setting on the browser. So what will the FTC think of the digital fingerprinting businesses a new crop of tech firms are trying to launch: targeting ads by tracking users' individual devices.
The promise is more accuracy and better targeting than cookies. But
will the business model creep consumers out more than cookies already do?
Ebooks have been called the cornerstone of a new literary economy, and
blamed for the slow death of so-called “tree books.” But
recent spats between publishers and Amazon over pricing, and Apple over
content control, have made the ebook market seem slightly less rosy.
Now, Google could change the game (again) with
the long-awaited launch of Google Editions, its “universal format”
Got points? Starting today, you can redeem them
for virtual items like cows in FarmVille or guns in Mafia Wars. In a
first-of-its kind deal, American Express has teamed with game-maker Zynga to
make its credit card rewards redeemable for virtual goods.
It’s the latest example of gamification – or the introduction of game
elements into non-game activities. There are reasons this commerce and gaming partnership works for AmEx and Zynga, but the deal could have implications for other
companies’ reward programs as well.
Digital media has intensified the importance of fast, smart crisis communications strategies. Brands know they can’t control the public reaction to
snafus, nor can they ignore them or hope they'll just fade away.
professionals routinely run drills to suss out
what will happen in a crisis. In this age of real-time social media, tools are emerging such as FireBell - a "social crisis simulator" from PR agency Weber Shandwick - to help make the reaction equally instantaneous.
It’s clear “everyone’s doing it” when it comes to marketers and social media –
but that doesn’t mean everyone understands why. Examples of social media successes and failures abound, but with
minimal standardization, it's not easy to benchmark one company's strategy against a competitor's, or the industry at
FedEx and PR and marketing agency Ketchum have a new study on the matter. Surveying more than 60 brands such as AT&T, Cisco, Southwest Airlines, Chevron and GM, their research found marketers fall into three distinct buckets in terms of their social media efforts.
While comScore predicts holiday shoppers will spend more than $32 billion online this year, that's just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what's keeping more of that money from being spent online?
Stats from Millward Brown
reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.