Author: Tameka Kee

Tameka Kee

Tameka Kee has been covering the digital media industry with a focus on advertising, social media and video games for nearly four years.

Before launching Kee Consulting (clients include Econsultancy and SocialTimes Pro), she served as editorial director of DM2 Media, where she oversaw content development for DIGIDAY:DAILY, as well as the company’s roster of digital media and marketing conferences, including DPAC and DIGIDAY:APPS.

Before joining DM2, she served as a full time reporter for paidContent, covering the business of digital entertainment and gaming, and breaking news on companies like Electronic Arts, Playfish, Netflix and Facebook. Before paidContent, she covered search marketing for Mediapost.

Three things to learn from Google's Gingerbread and Nexus S launch

Android handset

Google’s Android has already overtaken Apple’s iOS in terms of smartphone marketshare, and the onslaught shows no sign of stopping. The company launched Gingerbread, the latest version of its mobile operating system (OS) today, along with a new co-branded phone: the Nexus S.

The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.

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Zenith Optimedia: Display to grow in 2011, TV still ad king

Money arrowZenith Optimedia’s latest ad spend forecast delivers some stats most marketers are well aware of: Online ad spending is growing, while newspaper and magazine budgets keep shrinking. But there are definitely some interesting tidbits.

For example, increased spending on social media and online video are fueling growth in display. New tech advancements like HD and PVR are making TV even more attractive to advertisers.


Can marketers accurately track audiences across devices?

Google tabletMarketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.

There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?

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Q&A: Edelman’s Monte Lutz on why PR firms are “owning” social

Monte Lutz, SVP digital, EdelmanAre PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes.

At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a thought process infusing clients’ overall strategies. Monte Lutz, the firm’s SVP of digital, chatted with us about how and why that’s happening. 


Q&A: Jumptap founder Jorey Ramer on international mobile

Jorey Ramer, JumptapGoogle gobbled up Admob and Apple ate Quattro, and now there are only a few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.  

Now, Jumptap can count Dentsu - one of Japan's largest advertising agencies - as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company's founder and VP of corporate development, about the deal, mobile advertising in Japan, and what we'll see in the US in 2011.

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Neuroscience-backed tips for effective iPad ads

neuromarketing brainIf you’re thinking about running an iPad campaign, new stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing company – offer insights into how to make your ads both effective and enjoyable.

The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.


Beyond cookies: digital fingerprints may track personal devices

Cookie monster

The US Federal Trade Commission (FTC) has issued a comprehensive online privacy report calling on the industry to offer consumers a simple opt-out mechanism, i.e. a universal "do not track" setting on the browser. So what will the FTC think of the digital fingerprinting businesses a new crop of tech firms are trying to launch: targeting ads by tracking users' individual devices. 

The promise is more accuracy and better targeting than cookies. But will the business model creep consumers out more than cookies already do?


Why Google's ebook store could be better for indie publishers

KindleEbooks have been called the cornerstone of a new literary economy, and blamed for the slow death of so-called “tree books.” But recent spats between publishers and Amazon over pricing, and Apple over content control, have made the ebook market seem slightly less rosy.

Now, Google could change the game (again) with the long-awaited launch of Google Editions, its “universal format” ebook store.


Will American Express, Zynga deal be a virtual rewards game-changer?

American Express credit cardGot points? Starting today, you can redeem them for virtual items like cows in FarmVille or guns in Mafia Wars. In a first-of-its kind deal, American Express has teamed with game-maker Zynga to make its credit card rewards redeemable for virtual goods.  

It’s the latest example of gamification – or the introduction of game elements into non-game activities. There are reasons this commerce and gaming partnership works for AmEx and Zynga, but the deal could have implications for other companies’ reward programs as well.


Q&A: Weber Shandwick's David Krejci on crisis and social media

David Krejci, Weber ShandwickDigital media has intensified the importance of fast, smart crisis communications strategies. Brands know they can’t control the public reaction to snafus, nor can they ignore them or hope they'll just fade away.

PR professionals routinely run drills to suss out what will happen in a crisis. In this age of real-time social media, tools are emerging such as FireBell - a "social crisis simulator" from PR agency Weber Shandwick - to help make the reaction equally instantaneous.


Leader, participant or observer: How “social” is your company?

FedEx logoIt’s clear “everyone’s doing it” when it comes to marketers and social media – but that doesn’t mean everyone understands why. Examples of social media successes and failures abound, but with minimal standardization, it's not easy to benchmark one company's strategy against a competitor's, or the industry at large.

FedEx and PR and marketing agency Ketchum have a new study on the matter. Surveying more than 60 brands such as AT&T, Cisco, Southwest Airlines, Chevron and GM, their research found marketers fall into three distinct buckets in terms of their social media efforts.


Can etailers steal holiday marketshare from brick and mortar stores?

Holiday shoppingWhile comScore predicts  holiday shoppers will spend more than $32 billion online this year, that's just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what's keeping more of that money from being spent online? 

Stats from Millward Brown reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.