With movies from Netflix, games from ESPN, music from Last.fm, and status updates from
Twitter, Microsoft has evolved the Xbox 360 into a premium content
delivery device, not just a game console. Now, with its new Kinect
motion-controller system, the company has the means to turn the Xbox 360
into a hyper-targeted ad platform.
After all, Kinect can recognize
different users by their faces.
The latest research from the Mobile Marketing Association (MMA) confirms
what most advertisers should already know: More consumers will use their
phones to search for gifts and deals this holiday season than in 2009.
But how much of that searching will actually translate into mobile-based
Optimization and targeting. Segmentation and analytics. There are
countless tools that let digital marketers track the effectiveness of
their campaigns, and even tweak them on the fly for a better ROI. And yet, when it comes to accepting new ad formats and
strategies, there are still cries for "better metrics" and "more
What of creativity? Don’t ads need to be engaging and beautiful
enough to attract a click (if that’s the metric you’re going for) in the
After a year’s worth of tweaking, Google is rolling out a new interface
for its AdSense contextual advertising platform. The goal? To help
publishers "make more money," according to the Inside AdSense blog.
The company says over two million publishers currently use
AdSense, and the changes come as a result of listening to lots of
Makes sense, but the fact there are multiple contextual
and in-text ad networks to use, as well as targeted networks such as Glam and Complex Media that publishers can join, was likely just as much a
factor in the revamp.
Hulu has finally shed light on how much money it's bringing in. At the
NewTeeVee Live event, CEO Jason Kilar said Hulu would close out 2010
with over $240 million in revenue. That’s double the $108 million it
made last year, and a nice benchmark for comparison to online video
platforms across the board.
It’s very strong growth, particularly when gauged against the overall
US online video ad market. eMarketer predicts advertisers
will spend roughly $1.5 billion on online video ads in 2010. Hulu’s $240
million equates to a roughly 16% share of that market. So how has the
company attracted so much demand?
Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.
AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.
Halloween’s gone and Thanksgiving is on the horizon. That means it’s
time for the holiday ad onslaught, which means a
razor-sharp focus on optimizing paid search campaigns for most
retailers. Performics predicts retail sales from
actively managed paid search campaigns will grow 15% this holiday season. CEO Daina Middleton recommends creating and optimizing standalone mobile search campaigns - not just using existing holiday search campaigns - to foster sales growth.
Read on for three tips on making those mobile search campaigns more effective.
The Palms Casino Resort is one of those spots in Las Vegas that's notorious for its "hip" status. (It even spawned a reality TV show called "Party @ the Palms"). So when the Palms was featured as one of the first companies to offer location-based deals on Facebook, the pairing made sense. After all, "hip" companies are the first to experiment with "hip" new ad units, right?
According to Larry Fink, the Palms Casino Resort's executive director of public relations, offering Facebook Deals is about more than just being hip. It's about creating opportunities to generate incremental revenue from customers already earned through other means.
Subscription-based cable companies have been among the most reluctant to
“go digital,” both with their marketing campaigns and with their
content. Keeping expensive TV shows and pay-per-view (PPV) events
behind paywalls makes sense, but neglecting to promote that content via digital channels (running a few banner ads doesn’t count)
Analysis of HBO Sports’ digital campaign to market the upcoming boxing
match between Manny Pacquiao and Antonio Margarito, however, shows
the companies are becoming wiser.
There are many things digital marketers can learn about customer
engagement from Apple. How to launch and sustain your own social network
is not one of them. Two months after the launch of Ping, Apple’s music
social network is failing to resonate with users. (It's dead in the water, if
you ask Fast Company).
What can smaller brands take away from the experience?