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Author: Teresa Sperti

Teresa Sperti

With over 12 years experience client-side, Teresa is currently Marketing Manager - Digital, Online & Loyalty for Coles Liquor.  Teresa is also author of digital blog - digitalmarketinglab.com.au.

Australian marketers should make mobile their New Year’s resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole - and there is little doubt in my mind that mobile investment is barely more than a blip.

With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.