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Author: Thomas Beverley

Thomas Beverley

onefinestay Marketing

Confused.com: Digital and Customer Marketing Director

Confused.com: Customer Director 

2011: the year of white hat link building?

After the New York Times unearthed J.C Penney’s unethical link building practices and Google responded by manually penalising the companies search engine rankings last week, black hat SEO has been thrown into the spotlight once again.

What kind of knock on effect could this really have for SEO in 2011? Could 2011 be the year white hat prevails over black hat link buying?