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Author: Tim Roe

Tim Roe

Tim has over 20 years direct marketing and database experience, in client and agency roles. Since 2003 he has focused on the online environment, first in PPC and since 2004 in email marketing, first with e-rm, and then Redeye International.

Tim has helped many client companies improve their online segmentation strategy, leading to improved deliverability and ultimately increasing the effectiveness of the email channel.
Tim’s current focus is the development of data driven segmentation strategies to drive increased revenue and lower cost.

Tim’s experience covers a number of vertical markets; clients include Interflora, Bourne Leisure, Monarch Airlines, Hotel Chocolat, Kwik Fit Insurance, Npower, Scottish Widows and William Hill.

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