Author: Tom Dibble

Tom Dibble

Part Web + Part Mobile = 100% Digital for over a decade 'n' half. CEO of Screen Pilot Group.

How marketers can benefit from Twitter’s new 280 character format

Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.

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Three ways the iPhone X will change CX in travel & tourism

Apple has officially unveiled the iPhone X.

CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. 

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How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

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Did South Park solve the ad blocking problem?

The digital advertising industry is facing its biggest challenge to date - ad blocking.

Agencies, brands, and marketers alike have to re-evaluate our approach if we want our industry to survive.

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Penalisation for personalisation: Google, dynamic content & SEO

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.

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Google ditches local carousel results for US hotels

Google is ditching its carousel integration for the hotel vertical in favour of a new (more profitable) 'three-pack' SERP rendering and some new secondary page experiences.

What does this mean for marketers? 

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AdWords Image Extensions: what's the big deal?

Google acknowledged today that its new ad format, AdWords Image Extensions, is now available in a wider beta.

There's not been that many pick-ups on this new ad format just yet but am sure with the wider beta adoption more will come. Now, what's the big deal you may ask? Using imagery to support the sales and marketing process is as old as time itself.

Ground-breaking? No. But it has potential to improve qualitative metrics.

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