{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Troy Norcross

Troy Norcross

Over 10 years of experience in e-commerce and mobile with a focus on best practice and regulatory compliance for marketing.

The next cookie law deadline is approaching

In the UK the deadline for compliance with the EU cookie law has come and gone and either you worked like crazy to get your site reconfigured to be in compliance or you decided to wait it out and see what happened. (Lots of us are still waiting).

But are you ready for the next deadline?

For those of you who have implemented a solution and collected your consumer’s consent regarding cookies you may not know that there is another deadline coming on or around the 26th of June. The date by which at least 35% of third party cookies will have been deleted.

It seems like storing the cookie preference in a cookie may not be the best solution, but are their other options? Yes, Device ID.  

With Device ID a website owner gets to have the value exchange discussion with a consumer just once and then to store their preference in a way that doesn’t get deleted every time a consumer clears their cookies.

24 comments