Author: Vebeka Guess

Vebeka Guess

Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

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Shoppable video: the missing piece of your marketing strategy?

Shoppable video has not gained widespread adoption. In this post I'll look at the reasons for this failure and suggest ways to make this a more routinely used tool.

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