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Author: Vikki Chowney

Vikki Chowney

 Vikki Morgan is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy. 

Prior to that she was content editor for the JaguarFuture.com project, created by Jaguar to tell the stories behind the C-X16 concept car. 

From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.

She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.

She was part of the founding team of writers for BitchBuzz.com, an independent women’s lifestyle network with readers spread across the US & UK. 

A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others. 

Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.

In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.

Facebook's App Center: the exciting bit is mobile

Last week Facebook announced that it would be creating its own version of an app store, aptly called the App Center.

Facebook software engineer Aaron Brady made the announcement via the company’s blog, explaining that: “In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps”.

This will create a central place to find apps that use Facebook Open Graph, from Facebook.com or within the two most-popular mobile apps.


Q&A: Vitrue CEO Reggie Bradford

Attribution is the name of the name at the moment.

A hot topic at our recent Digital Cream London event, social and online spend is now more under the microscope than ever.

It's not enough just to have fans and followers; you have to know who they are, where they came from and what they want from you.

As such, the social media management/dashboard industry has blossomed of late and grown into something much more mature.

We spoke with the CEO of one player in this space - Vitrue's Reggie Bradford - to discuss Facbeook Timelines, changes to tabs, measurement and social advertising.


Q&A: Twitter's UK sales director Bruce Daisley

Twitter has taken huge steps forward of late in terms of its strengthening its advertising offering.

In March, it starting letting advertisers target Promoted Tweets to desktop computers and laptops, or specifically to the 55% of its active users who log in via a mobile device.

Then last month it extended its roll out of its self-serve ad platform to a further 10,000 new advertisers in partnership with Amex.

While success in this area makes this look like a steady path to monetisation, we talk to former Googler and new UK sales director Bruce Daisley about his plans.


How social are UK SEO agencies: infographic

We’ve talked often about the overlap between social and search.

MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the infographic the agency produced proved to be incredibly popular. 

We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?


A closer look at Nokia's global social strategy

Nokia is facing perhaps its toughest time yet as a business.

No longer Finland’s most valuable company (electric utilities company Fortum took the lead last month on Helsinki’s Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the sophisticated US smartphone market.

But with this adjustment also comes opportunity: the company is able and prepared to take risks and try new approaches. Nokia’s approach to marketing and the success of this is critical to the business’ transformation, including driving a more connected organisation that is able to build and thrive in a new mobile ecosystem.

As such, the company has worked with Brilliant Noise to structure and roll out its social strategy across the business  – focusing on integrating this into every employee's daily life, becoming a more social business from the inside out. 


Q&A: Foursquare's Omid Ashtari

This week Foursquare announced that it had topped 20m users, with 5m of those registering in the last 16 months.

This year's '4sqDay', held on April 16th (4 x 4, see?) also saw confirmation that people had checked in a fantastic 2bn times - roughly 100 times per user.

Though growth has slowed of late, the location-based network pushes forward while the idea of 'checking-in' continues to roll towards becoming mainstream.

We spoke to business bevelopment director for Europe Omid Ashtari, Foursquare's first European employee - who joined the company eight months ago from Google - about his plans for the UK, best practice and areas of growth.


Air New Zealand launches Share & Earn scheme

Air New Zealand has launched a Share & Earn scheme with digitalanimal, tied to the promotion of its 777-300 Premium Economy Spaceseat experience.

Those registered for the programme, which is being trialled in the UK, will receive £50 cash for every share that directly results in a Premium Economy booking for the airline up until 16 May 2012.


Profile: Ogilvy's Rory Sutherland on human behaviour and innovation

When it to comes to innovation; Rory Sutherland certainly knows his stuff. 

A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way. 

Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.

When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...


Jetsetter's Kate Spade promo created 77,000 new members

Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.

Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.

The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.


What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.

Check back later to get the skinny on what our US team has been reading too.



UK job moves: Immediate Media, Panasonic, Saint, Yummi Media

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover a switch from Hello! to Radio Times, a promotion at Panasonic, big changes for Saint and a new senior hire for Yummi Media Group.



APAC job moves: Block, DMD, Grey Australia, Oddfellows

Once again we compile the most senior, surprising and influential job moves in the APAC region.

This time we discuss a four-strong bolster for Block, a new chief exec for Digital Music Distribution, a well-earned promotion at Grey Australia and new blood at Oddfellows.