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Author: Vikki Chowney
Vikki Morgan is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy.
Prior to that she was content editor for the JaguarFuture.com project, created by Jaguar to tell the stories behind the C-X16 concept car.
From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.
She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.
She was part of the founding team of writers for BitchBuzz.com, an independent women’s lifestyle network with readers spread across the US & UK.
A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others.
Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.
In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.
Facebook software engineer Aaron Brady made the announcement via the company’s blog, explaining that: “In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps”.
This will create a central place to find apps that use Facebook Open Graph, from Facebook.com or within the two most-popular mobile apps.
Nokia is facing perhaps its toughest time yet as a business.
No longer Finland’s most valuable company (electric utilities company Fortum took the lead last month on Helsinki’s Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the sophisticated US smartphone market.
But with this adjustment also comes opportunity: the company is able and prepared to take risks and try new approaches. Nokia’s approach to marketing and the success of this is critical to the business’ transformation, including driving a more connected organisation that is able to build and thrive in a new mobile ecosystem.
As such, the company has worked with Brilliant Noise to structure and roll out its social strategy across the business – focusing on integrating this into every employee's daily life, becoming a more social business from the inside out.
This week Foursquare announced that it had topped 20m users, with 5m of those registering in the last 16 months.
This year's '4sqDay', held on April 16th (4 x 4, see?) also saw confirmation that people had checked in a fantastic 2bn times - roughly 100 times per user.
Though growth has slowed of late, the location-based network pushes forward while the idea of 'checking-in' continues to roll towards becoming mainstream.
We spoke to business bevelopment director for Europe Omid Ashtari, Foursquare's first European employee - who joined the company eight months ago from Google - about his plans for the UK, best practice and areas of growth.
When it to comes to innovation; Rory Sutherland certainly knows his stuff.
A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way.
Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.
When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...
Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.
Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.
The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.