Author: Vinoaj Vijeyakumaar

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Three takeaways on data-driven marketing from our Singapore roundtables

I had the pleasure of hosting two roundtables on data-driven marketing at the Econsultancy and IBM BusinessConnect 2015 event in Singapore.

Digital marketers got together and discussed their challenges around undertaking a true data-driven approach to marketing within their organisations.

Three clear concerns kept popping up and they are not unique to the attendees of the event. So it's worthwhile to explore these and look at how they can be overcome.

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