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Author: Vivien Underwood
As Econsultancy's Head of Professional Development, I oversee the development and management of all products related to individual training and education.
I joined Econsultancy in February 2006 during the initial stages of public training development. Since then I have worked on all aspects of our training delivery, most recently developing a range of new graduate certificate qualifications, a suite of elearning modules and a number of initiatives which will attract and support emerging digital talent. In addition, I am responsible for developing overseas opportunities to deliver qualifications and certificated courses.
The Professional Development team at Econsultancy can currently boast training more than 2500 people annually in over 30 subject areas, the world's most successful MSc in Digital Marketing Communications and a student retention rate across all academic programmes of more than 85%.
University careers services are not currently well equipped to provide advice on jobs in digital. In fact, given the lack of internal digital knowledge in most institutions and scarcity of up-to-date courses, meaningful advice from any quarter is thin on the ground.
Even graduates from relevant degrees such as marketing, advertising or media are largely unaware of the vast array of opportunities available.
There’s a whiff of triumph in the air: ten new specialist qualifications for the digital industry, each seeking to provide the skills needed to become a confident practitioner in disciplines as diverse as Analytics, SEO, UX, and Social Commerce.
Econsultancy's new Graduate Certificates offer an accredited route to mastering the implementation of a range of core digital skills and offer supported learning on the job.
Created in direct response to client demand (and our own findings in the recent Skills and Structures report), these new qualifications are an important development for us.
Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!
years of intensive study, Econsultancy’s first graduates received their MSc
awards this week, making them the first in the world to gain a postgraduate
degree in Digital Marketing Communications.
This summer’s Digital Marketing Graduate Academy gave us the opportunity to meet some of the people who will be shaping our industry in years to come. But while they spent time in the classroom, what did we learn?