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Author: Will Critchlow

Will Critchlow

Founded Distilled in 2005. Led SEO projects for companies ranging from start-ups to multi-national brands. Regular speaker at industry events.

Chain links

How to build links with developers

chain links

I have always wanted to believe in "good" link building. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.

Today, I'm going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.


Lessons I've learned from clients, competitors and colleagues

I think you have to love learning in this game. When the parameters change as quickly and as frequently as they do, you have to want to keep ahead of things.

I don't know whether it's cause or effect that the people you meet in SEO particularly are inquisitive and curious and typically have a lot to teach you.


Google Instant has changed the way we search

Sam Crocker, one of our lead SEOs in London has been researching what proportion of searchers are seeing Google Instant. This has a potentially significant impact on the various research being published on how Instant affects average query length. Here's what he has found:


17 killer SEO slides from the 2010 Seattle mozinar

London Pro SEO training seminar 2010Long before we were involved in running the first London Pro SEO seminar, I was a big fan of the ones SEOmoz ran in Seattle. I spoke there in 2008 and learned lots of great SEO tips, and also about how I needed to up my game every time I present.

It was inspirational to see the quality of advice given and the actionable tips and tricks that seasoned professionals were sharing.

The 2010 version was just as valuable, and I wanted to share the top tips from the event, this year and decided to do that by sharing the top slides from the two days' presentations.