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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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Over half of Google searches now don’t lead to clicks and what it means for SEO

According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for the first time ever, over half of Google searches didn’t lead to clicks. What’s more, a significant and growing number of searches that do lead to clicks drive traffic to properties that Google owns.

A day in the life of… Michael Kalli, MD at ELLO Media, the customer engagement & loyalty agency

ELLO Media is a marketing agency that specialises in customer experience and rewards. The agency’s proprietary technology and products are powered by The Dining Club Group, and include loyalty platforms. Michael Kalli is Managing Director and has been involved in well-known customer loyalty and engagement programmes such as Meerkat Meals, Vitality Rewards and Club Lloyds. … Continue reading A day in the life of… Michael Kalli, MD at ELLO Media, the customer engagement & loyalty agency

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology
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How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience … Continue reading How digital is changing the automotive customer experience

Spotlight on… Data and Privacy

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