The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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The killer metric for email subject lines that ‘experts’ don’t understand

Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.

In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence our industry’s current obsession with applying KPIs to every single thing that we do.


A day in the life of… Founder and CEO of Zehner, a creative digital agency

This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d … Continue reading A day in the life of… Founder and CEO of Zehner, a creative digital agency


Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

Spotlight on… Data and Privacy

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