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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

Why is Lush moving away from social media?

Lush UK has announced that it is to step away from its corporate social media channels.

The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.

The pros and cons of QR codes

QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.

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Spotlight on… Voice

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