Posts in Automotive

Ebay becomes latest ecommerce brand to offer visual search

Ecommerce pioneer eBay doesn't make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn't mean that eBay isn't trying to rekindle growth through innovation.

Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to "use pictures instead of words to search eBay's 1.1 billion listings."

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Four examples of automotive brands that are innovating the customer experience

Disruption is a common theme these days and while it's hard to create a list of industries that are being disrupted the most, there's no doubt that the auto industry is a contender.

Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how they operate in the market.

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Why digital out-of-home advertising is not really digital (yet)

Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.

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How Nissan works with influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.

At the Festival of Marketing today Nicolas Chabot and Gemma Dodd from Traackr gave an overview of how the automotive brand uses influencers at each stage of its marketing strategy.

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peugeot

With Peugeot now selling cars online, how is retail influencing automotive?

There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his $85m online purchase of a 'Gigayacht'.

The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.

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How Subaru uses a data-driven marketing strategy to target customers

Subarus are not particularly sexy. Neither is the subject of data, for that matter. 

Surprisingly, a combination of the two topics made for one of the most interesting sessions at this week's DataIQ Summit.

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Why brands are increasingly creating experiences & adventures to woo consumers

Consumers increasingly desire experiences over things, but companies that sell physical products aren't out of luck. In fact, many are capitalizing on consumers' taste for experiences to make their products more appealing and bolster their brands.

Take, for example, Leica, the German manufacturer of high-end cameras. It's getting into the travel business to engage photography enthusiasts.

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Why fintech could drive online car buying in the US

Years ago, the thought of buying clothes or shoes online seemed unlikely. After all, there are certain types of products that logic would dictate need to be purchased in person.

But today, there are few products that aren't purchased online, and even big-ticket items like cars could soon be routinely purchased sight unseen through the web.

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clarkson hammond may

We take a spin through Clarkson, May & Hammond's DriveTribe network

My father had a birthday last week and received an Amazon Fire Stick.

That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).

What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.

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Seven guiding principles for implementing social customer service

One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.

Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.

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Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.

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Brand Commerce: What is your brand's key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.

The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.

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