Posts in Consumer Goods

Opinion - Search paths to success

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

London business blogging event – last call

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

Apple's iPod is five years old today

It is five years to the day that Apple launched the almighty iPod. The device has undoubtedly transformed the way many of us buy and listen to music. In the last five years, 68 million iPods have been sold, and the company holds a staggering 75% share of the market.

Alongside the iPod's success, its companion service iTunes now holds 88% of the legal music download market and is now more than breaking even, according to Apple CFO Peter Oppenheimer.

Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.

Price comparison service goes mobile

Former FT and Channel 4 boss Justin Dukes has formed a new company which sends out price information on electrical and white goods via SMS, according to the Sunday Times.

Rise in profits announced by eBay

Internet auction site eBay has announced a 10% rise in its third-quarter profits, posting a 31% increase in sales, to $1.4 billion (£748.9m) in the three months up to September. The company's net income was $281 billion.

The profits rise was driven by a growth in its auctions; its payment service PayPal increased revenue by 41% over last year’s third quarter results.

Apple to release two iPod phones?

According to Apple Insider, two new iPod–based mobile phones could be released within the next few months, initially in small quantities to test the waters.

Apple appeared to confirm such rumours last month, when they registered the trademark for the name ‘iPhone’ in the US, after months of speculation about the product.

Carphone Warehouse to auction mobile phones

Carphone Warehouse has launched a new auction website dedicated to the sale of mobile phones and accessories in an attempt to compete with eBay in this space.

The site, mymobileauction.com, offers buyers the chance to search and bid for mobiles as they would on eBay, and allows those looking for a mobile to narrow down their search.

Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

Online safety scheme to get revamp

Word has reached us that the Interactive Media in Retail Group (IMRG) is preparing to re-launch its ‘Internet Shopping Is Safe’ scheme, which aims to reassure UK consumers about online security.

Jobs shrugs off Zune threat

Apple boss Steve Jobs has laughed off fears over Microsoft’s threat to the iPod through its upcoming digital music player, Zune.

Web searches to kill window-shopping?

Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.

A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.