Posts in Gambling

sports betting

How the Supreme Court sports betting ruling will affect the internet economy

It's the digital version of the Shot Heard 'Round the World.

On Monday, the US Supreme Court struck down a federal law that had banned betting on sports events in every state except Nevada. As six of the nine Supreme Court justices saw it, the 1992 Professional and Amateur Sport Protection Act, or PASPA, was unconstitutional.

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What Paddy Power learned about voice interfaces by creating an Alexa skill

Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.

At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.

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Newsjacking the US election: Six brands playing the Trump card

Election season is in full swing and the buzz of the Presidential race inescapable.

While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.

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euro 2016 logos

Euro 2016 marketing creative: Smart, prestigious & controversial

A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.

With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.

In this post, I look at some more of the current campaigns and see who has hit the mark.

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paddy power logo

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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How bookmaker Coral uses social & personalisation to improve customer experience

Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. 

Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.

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Is user experience important for a higher Google ranking?

You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   

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Just how much of a ranking signal is HTTPS?

Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page.

Our analysis shows that HTTPS could be making a significant impact.

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How can marketers benefit from mobile search?

There are major differences between the results that search engines deliver on phones and computers.

How can marketers structure their search strategy to maximise results?

Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.

Echoing this, search queries on mobile devices grew five-fold in the last two years, according to Google.

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The rise of the LAB. How to drive innovation through rapid R&D

The concept of the innovation lab and the sudden resurgence in innovative and disruptive ideas in retail is a welcome trend which behemoths like Nordstrom, M&S, Walmart and Tesco have embraced successfully.

Econsultancy has today published a 60+ page best practice guide which acts as a ‘how to’ for brands who want to create their own in-house lab, emulating the successes of others employing lean/startup methodologies and rapid R&D techniques to innovate within their businesses.

The report, 'Innovation Through Rapid R&D: Best practice guide to running your own in-house lab' is written exclusively for Econsultancy by Joylab’s CX Director Fergus Roche, who works with brands on omnichannel development.

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How conflicts between sub-domains can harm your search rankings

Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offerings, and so on. 

However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. 

Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility in search results

In this post, I'll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay's. 

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Three secrets of successful global social media brand campaigns

Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat.

A truly international campaign will be relevant across different countries, cultures, languages and timezones. 

The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success.

Here are my top three things to consider when scaling a social media campaign:

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