Posts in Professional Services

China: Tips for marketers taking a new digital role in the country

Recently, I wrote a piece on what brands should take note of before entering the Chinese market.

However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.

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Seven steps for managing social media for live events

Social media has become the main place for people to share their experience of events as they happen. 

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Ecommerce, uncertainty and 500 working days until Brexit

2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.

But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.

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Three big problems with marketing automation rules (and how to solve them)

The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.

It's time to use predictive machine learning instead.

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Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

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stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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HR departments are feeling the pain of digital disruption

Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.

Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.

We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.

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Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

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gavel

Why do law firms use Twitter as just a press release distribution system?

I conducted a little experiment.

I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.

All 10 accounts offered a combined total of just two tweet replies in 2016. Why?

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Five factors that help create strong company values

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission.

When HelloWorld first began as ePrize in 1999, it was a Detroit startup with an entrepreneurial vision.

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Why call tracking is vital for accurate attribution modelling

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time graphs and charts that keep going upwards and to the right as the month progresses, just like they did last month.

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How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

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