Posts in Real Estate & Property

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

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compare my move

Start Me Up! Compare My Move, the removals comparison site

Well folks, we haven't profiled a startup for a while, but with our 'Day in the Life' feature a firm favourite again, we thought we should bring back 'Start Me Up', too.

This week we have a word with the team from Cardiff-based startup Compare My Move.

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What marketers need to know about Facebook's ethnic affinity ad targeting

Last week, one of Facebook's ad targeting options became a topic of controversy.

It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.

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How service providers are using social to connect with customers

It can be tricky enough for brands to engage people over social media, but what about service providers?

What about the shopping malls, theatres and transport hubs that we use every day?

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student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

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Why call tracking is vital for accurate attribution modelling

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time graphs and charts that keep going upwards and to the right as the month progresses, just like they did last month.

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How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

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Is user experience important for a higher Google ranking?

You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   

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Start me up! A profile of RentalRoost

Start me up! A profile of RentalRoost

A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.

So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.

We spoke to CEO and founder Nitin Shingate about the company's plans.

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vw

10 of my favourite homepage designs

A simple headline, premise and article; here are my favourite homepages of the moment.

Of course, there are more than ten websites on the internet, so feel free to disagree with me.

And for further selections of excellent web design, read our posts on beautifully persuasive ecommerce sites and 20 homepages with video background images.

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estate agent sign

Estate agent apps: one part of the customer experience they actually get right

I’m currently going through the joyful process of buying a flat in London, which means my phone is full to the brim with estate agent apps.

Due to the prolonged, addictive and often frantic nature of searching online for somewhere to live, these apps are incredibly useful and make the whole process marginally more manageable.

Thankfully having almost completed on our flat purchase (touch wood) I’m ready to delete them all and free up some space on my phone.

But before I do, here’s a run-through of what makes these apps so useful.

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10 things affiliate networks can do to help content affiliates

This week I heard Helen Southgate, the MD of affilinet UK, speak at a performance marketing conference and say;

If affiliate networks don’t change they will gone in five years.

This isn’t another 'death of' post. The performance marketing sector is a £14 bn growth area.

There are pressures, though, and Helen isn’t wrong to urge change. I doubt anyone inside the industry would argue that there are no common demands that networks, agencies and in-house teams face.

One of those common issues is the feeling that there is untapped value in the large number of content affiliates available and a frustration this value is hard to reach.

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