Posts tagged with $0.00

Chris Anderson re-evaluates the economics of 'free'

He may be selling books, but reality has not been kind to Chris Anderson. His theory that the future of business is selling more of less as presented in his best-selling book, The Long Tail, is refuted by observational data.

And his latest novel idea - that the future of business is $0.00 - looks downright absurd in today's economy. That's the thesis behind his upcoming book, Free. In fact, it's so absurd that Anderson had to address the elephant in the room in a recent guest piece in The Wall Street Journal.

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