Posts tagged with 10:10

10:10 Splattergate: when greenwashing blows up

What happens when you attempt to promote climate change awareness by blowing up a few children? You get Splattergate, which is now the name associated with the fallout from the 10:10 initiative's ill-conceived (and now canned) film which depicts children who show no interest in cutting their carbon emissions exploding at the hand of a teacher who is more eco-conscious.

And if you're a brand which supported the 10:10 initiative producing the much talked-about film, you get a harsh lesson about the risks associated with greenwashing.