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Posts tagged with 1000heads

Rolling Stones' teaser campaign for Hyde Park gig reaches 28m Twitter users

Seventy-year-old men aren’t typically the kind of people you would expect to be enthusiastic Tumblr users, but then most 70-year-olds don't have the same marketing nous as The Rolling Stones.

The world’s biggest rock band announced new tour dates in the US and London’s Hyde Park yesterday following a week-long teaser campaign across Facebook, Twitter, Tumblr and Instagram.

The campaign centred around the hashtag #StartMeUpWednesday and the band’s official social channels posted numerous images of billboards across the US that included lyrics from their best-known songs.

GRRegory, the band’s new gorilla mascot, also made vague comments on Twitter about the fact that “something’s coming”.

But was the campaign a success? To find out I asked social communications agency 1000heads to monitor conversations on Twitter that used the official hashtag in the run up to the big announcement.