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Posts tagged with 1020 Placecast

Alcatel-Lucent starts targeting customers, wherever they are

The mobile ad market has been on the verge of a major break out for the better part of a decade, yet it still only captures a tiny percentage of the online ad market each year. But that should change as large brands and carriers start entering the space. 

And today, Alcatel-Lucent is dipping its toe in the mobile advertising market. The French telecom-equipment maker is teaming up with San Francisco's 1020 Placecast to target customers with ads specific to their location.