Posts tagged with 2011

The 21 most horrific social media facepalms of 2011

2011 has been an interesting year for social media. It started out with various small uprisings in North Africa, with social platforms an apparent catalyst for the full-on revolutions that followed thereafter.

We’ve also seen lots of great social campaigns this year, and many brands are now using the likes of Twitter and Facebook to provide great service to their customers. 

However, we also inevitably witnessed a number of foot in mouth incidents, and I thought it would be a good idea to compile them for your viewing pleasure.

I’ve sorted them into four categories: brands, agencies, people and platforms. Pull up a cushion…

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Five social media New Year's resolutions

2011 is here, and for social media, it looks to be a good year.

After all, 2010 was a banner year. Spurred by the growing popularity of popular social media hubs like Facebook and Twitter, many marketers upped their investments in social media last year. And this year, a good number are expected to up their investments again.

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17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. 

I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.

I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.  

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Three content-based ad units to watch in 2011

Yes, it’s that time of the year again: time for the lists and discussions about the best of 2010 and what’s ahead in 2011. I’m keeping my first list simple by trying to answer just one question: What are the ad units/ad platforms to watch out for in 2011?

Hint: None of them involve users accessing the web via desktop or laptop. 

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Expert opinion: What’s ahead for paid search in 2011?

To coincide with the release of Econsultancy’s Paid Search Agencies Buyer’s Guide this week, I’ve been talking to some leading UK search agency experts about what 2011 holds for the sector. 

I’ve no doubt that paid search is going to become sexy again – we’ve seen PPC products and technologies emerging such as Google’s location-based ads, Product Listings, Extensions and Sitelinks.

Additionally, Bing and Yahoo! continue to challenge Google, while new opportunities for paid search are becoming apparent, ranging from mobile through to social media.

It looks to be an exciting year ahead for what some marketers regard as a stale channel, despite its effectiveness and accountability. But what do those on the frontline think?

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