Posts tagged with 2012

20 experiential web design trends for 2012

Web design by its very nature continues to evolve, as it must, to make the most of modern browsers and the likes of HTML5, CSS3 and JQuery, and to provide a wonderful user experience for tablet and smartphone owners.

Nowadays there is plenty of opportunity to stand out from the crowd, by being ahead of the curve, or by embracing new techniques that can help you to improve the performance of your website.

So I thought I’d round up some of the more recent trends in experiential web design. I say ‘experiential’ because I’m less interested in seeing whether drop shadows have made a comeback. 

The focus of this article is primarily about the aspects of web design that directly affect the user experience, rather than particular stylistic trends to do with the look and feel.

Great designers understand how to design for user interaction, and how to encourage new user behaviours and habits. World-class designers introduce emotion and have fun along the way. 

Some of these trends aren’t just-out-of-the-oven new, but they’re in here because they’ve become adopted by the mainstream. I have included other design features because they rock, and I’d like to see them on more websites.

It’s worth pointing out that user experience professionals are on the fence about some of these things. Do leave a comment if you feel strongly, one way or another, and be sure to let me know what I’ve missed.

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Another search marketer’s wishlist for 2012

It’s a new year, it’s another new list of search marketing predictions... but what do search marketers really want? What would liven up the year ahead?

Nine is my lucky number so here’s my top nine, to be taken with a pinch of salt and a reminder to be careful what you wish for....

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How will you invest your 2012 marketing budget?

Econsultancy has launched its annual research aimed at uncovering where companies will be investing their marketing budgets in 2012. As usual, those taking the survey, sponsored by Experian Marketing Services, will get a free copy of the report when it is published early next year.  

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2012: The trends every marketer should be aware of

As the countdown to 2012 speeds up, it's time for some predictions.

Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing. 

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2012: five things to watch

Despite questions about the global economy and volatility in the markets, 2011 proved that there's no place quite like the technology industry, where innovative new services and products continued to win adoption by both consumers and businesses.

With 2012 just around the corner, it's time to ask: what's around the corner?

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Will Olympics sponsors make the most of social?

Billions are spent by global brands on sports sponsorship. Olympic sponsors will have to learn the lessons from last year's World Cup and make the most of social media to get value out of their sponsorship deals.

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