Posts tagged with 2015 Trends

The biggest trends in mobile from 2015

Who would have thought those enormous blocks of plastic you could play Snake on back in the early noughties would end up completely transforming the way brands communicate with people?

Mobile is an exciting channel that presents an enormous amount of opportunities to connect with consumers, but it is evolving so quickly that many marketers are struggling to keep up. 

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UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

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wordcloud

What do 3,000 blog post titles reveal about digital marketing in 2015?

I've taken every Econsultancy blog post title from 2014 and 2015 and created word clouds with them.

This is a very unscientific experiment, but not necessarily a meaningless one. Either way, it was fun.

Though the resulting pictures may reveal more about the Econsultancy writers than the state of the industry, there are a few points of interest.

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