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Posts tagged with 20th Century Fox

Spotify launches brand pages with Titanic 3D promotion

Following in the footsteps of Facebook and Twitter, Spotify is attempting to further monetise its platform by creating brand pages.

20th Century Fox is the first advertiser to sign up, with a page customised to promote the forthcoming release of Titanic 3D.

It encourages users to add their favourite songs from 1997 (the year the film was released) and links to a playlist of number one songs from the 1990s.

The page also features a Facebook-integrated app that allows users to create their own film trailer and include three friends in the credits.