Posts tagged with 360i

US consumers more likely to moan about brands on Twitter: study

The US and UK are said to be two nations divided by a common language, and it seems they are also divided by a common social network.

A new study by 360i has found that Twitter usage patterns vary greatly between the two nations, particularly when looking at what time of day people are active on the network and how they engage with brands.

For example, Twitter users in the UK are more likely to be active in the late morning and early afternoon, specifically between 10am and 1pm, while in the US people tend to be most engaged after 6pm.